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e.l.f. Cosmetics

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e.l.f. Cosmetics makes the best of beauty accessible to every eye, lip and face.

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e.l.f. was born to disrupt. It is our DNA. We’re not just redefining beauty standards; we’re democratizing access to holy grails at mic-drop prices. We disrupt norms, shape culture and connect communities — empowering every eye, lip and face to express their truest (s)e.l.f.

Our product philosophy.

  • Premium-quality

    We have the unique ability to deliver better-than-prestige holy grails.

  • Extraordinary Prices

    Our jaw-dropping value is the ultimate e.l.f. OMG.

  • Universal Appeal

    We are for every eye, lip and face.

Best sellers

Best sellers

Express your (s)e.l.f. without compromise.

Background

  • Power Grip Primer

    A gel-based, hydrating face primer that smooths skin while gripping your makeup.

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  • Power Grip Dewy Setting Spray

    Bi-phase makeup setting spray with a hydrated, dewy finish.

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  • Pout Clout Lip Pumping Pen

    3-in-1 plumper, gloss, and balm delivers sheer color and shine.

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  • Soft Glam Satin Foundation

    A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.

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Hot off the press.

  • e.l.f. X Tinder Turn Up the Heat with New Collaboration.

    Gen Z’s #1 cosmetics brand and the world’s most popular dating app join forces

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  • e.l.f. Cosmetics Announces ‘Get Ready With Music, The Album,’

    e.l.f. hands off the first mic to Charlotte Rose Benjamin.

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  • e.l.f. and World Champion Anastasia Pagonis Launch “Beauty For Every Eye”.

    New limited edition product bundle has an accessibility feature created by Tas.

    Read more

Sustainability

Sustainability

e.l.f. respect for people and the planet.

elf cosmetics card container sustainability

  • Responsible Sourcing

    >85%

    of our products are made in Fair Trade Certified™ facilities.

  • Water conservation

    370K

    gallons of water saved per year for 
the Glow Reviver Lip Oil line.

  • Sustainable Packaging

    50%

    of all plastic packaging to contain recycled content or responsibly sourced bio-based content by 2030.

  • Responsible sourcing

    75%

    of Palm oil-based ingredients are RSPO-certified.

a woman with bright red hair and blue eye shadow holding elf product

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EXPRESS YOUR E.L.F.