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e.l.f. SKIN

woman holding up elf skin holy hydration product

e.l.f. SKIN makes the best of skincare for real-life routines at get-real prices.

We’re shaking up skincare with straightforward routines and multi-benefit products made WITH the people, FOR the people. Serving quality ingredients and quality formulas for every kind of skin goal — at e.l.f. OMG prices.

Our product philosophy.

  • Premium-quality

    We make high-performing, holy grail skincare products that deliver results without compromise.

  • Real-life routines

    Because we relate to our community’s lifestyle, we provide multi-benefit products that simplify skincare with formulas that work for visible results.

  • Get-real prices

    We deliver skincare that’s the total package and doesn’t break the bank.

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Vegan

Cruelty-free

Fair Trade Certified™

Best sellers

Be e.l.f. confident in your skin.

elf skin card container for best sellers
  • Bronzing Drops

    Nourishing tinted serum for a sun-kissed glow.

    Shop now
  • Youth Boosting Blue-ty Sleep Night Oil

    Gentle overnight retinoid facial oil for smooth, nourished skin.

    Shop now
  • Holy Hydration! Face Cream - SPF 30

    A lightweight face cream that nourishes skin while
delivering hydration.

    Shop now

Tap into what's new.

  • e.l.f. SKIN Is Salvation to Skincare Shame in Satirical “Divine Skintervention”

    e.l.f. SKIN launches today its most ambitious brand campaign to date.

    Read more
  • elf skin content carousel

    e.l.f. SKIN Debuts "Peculiar Behavior" Campaign Starring Jameela Jamil

    e.l.f. SKIN is launching the long-anticipated product with “Peculiar Behavior.”

    Read more
  • e.l.f. SKIN & Billie Jean King Take Center Court on the 50th Anniversary...

    e.l.f. SKIN and equality champion, Billie Jean King, are teaming up to...

    Read more

Sustainability

Packaging with a purpose.

elf skin card container for sustainability
  • Packaging Sustainability

    57%

    lighter jar for Holy Hydration! Face Cream.

  • Recycled Content

    50%

    PCR plastic used
in Youth Boosting Advanced Night Retinoid Serum.

  • Recycling

    How2Recycle® makes it e.l.f.ing easy to break down packaging.

With its affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!

Jing (Jenny) Liu, MD

Board-certified Dermatologist

woman smiling biting her tongue holding elf skin product

Never miss out on e.l.f. SKIN.