We give soooo many e.l.f.s — always have, always will.
Creatinga differentkind ofbeautycompany.
beauty
We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.
Explore our brands
Oct 20
e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®’s Universe
Read moreOct 13
e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women
Read moreOct 12
e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”
Read more
Let’s get e.l.f.ing real.
Frequently Asked Questions
e.l.f. Beauty (NYSE: ELF) is a bold disruptor with a kind heart, fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Beauty’s global portfolio of brands includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Naturium, rhode and Well People. e.l.f. Brands products are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities.
e.l.f. Beauty's family of brands consists of e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, rhode, Naturium, and Well People.
Yes. All e.l.f. Beauty brands offer products that are clean and vegan, and every brand is double-certified by Leaping Bunny and PETA as cruelty-free.