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elf-logo

Creating
a different
kind of
beauty
company.

We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.

We make the best of beauty accessible to every eye, lip and face. 

Explore our brands

e.l.f. Cosmetics

e.l.f. eyes lips face logo

Premium-quality makeup at mic-drop prices.

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elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

e.l.f. skin logo

Premium-quality skincare at get-real prices.

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a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

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e.l.f. Hair

Mane-character hair without the major spend

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Mane-character hair without the major spend

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Well People

Well People Logo

High-performance clean beauty, powered by plants.

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well people blush powder product

High-performance clean beauty, powered by plants.

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Naturium

Naturium Logo

Biocompatible, clinically-effective skincare.

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Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

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Rhode

Curated skincare essentials and hybrid makeup.

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Curated skincare essentials and hybrid makeup.

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Our Impact

Don't give a F#@&. Give an e.l.f.

We give soooo many e.l.f.s — always have, always will.

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e.l.f. news

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  • Nov 12

    e.l.f. Beauty Launches ‘Dial 0 for Zero Distance’ - a Direct Hotline to CEO Tarang Amin - to Highlight Fifth Annual Impact Report

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  • Nov 12

    e.l.f. Beauty Targets 50% Clean Electricity for Manufacturing Suppliers by 2032

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  • Nov 10

    From Underdogs to Disruptors: Kory Marchisotto in Conversation with Tubi’s Anjali Sud on Master of Scale’s Rapid Response Podcast

    Read more
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Frequently Asked Questions

e.l.f. Beauty (NYSE: ELF) is a bold disruptor with a kind heart, fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Beauty’s global portfolio of brands includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Naturium, rhode and Well People. e.l.f. Brands products are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities.

e.l.f. Beauty's family of brands consists of e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, rhode, Naturium, and Well People.

Yes. All e.l.f. Beauty brands offer products that are clean and vegan, and every brand is double-certified by Leaping Bunny and PETA as cruelty-free.

Anything is e.l.f.ing possible