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Creating
a different
kind of
beauty
company.

We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.

We are a bold disruptor with a kind heart,  here to challenge the status quo. 

Explore our brands

e.l.f. Cosmetics

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Premium-quality makeup at mic-drop prices.

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elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

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Premium-quality skincare at get-real prices.

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Premium-quality skincare at get-real prices.

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Well People

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High-performance clean beauty, powered by plants.

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well people blush powder product

High-performance clean beauty, powered by plants.

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Naturium

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Biocompatible, clinically-effective skincare.

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Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

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Rhode

Curated skincare essentials and hybrid makeup.

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Curated skincare essentials and hybrid makeup.

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  • Oct 13

    e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Women

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  • Oct 12

    e.l.f. Cosmetics Launches its First Virtual Styling Experience on ZEPETO: “Express Your e.l.f.”

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  • Oct 09

    e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency

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