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© 2025 e.l.f. Beauty All Rights Reserved

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elf-logo

Creating
a different
kind of
beauty
company.

We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.

We make the best of beauty accessible to every eye, lip and face. 

Explore our brands

e.l.f. Cosmetics

e.l.f. eyes lips face logo

Premium-quality makeup at mic-drop prices.

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elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

e.l.f. skin logo

Premium-quality skincare at get-real prices.

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a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

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e.l.f. Hair

Mane-character hair without the major spend

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Mane-character hair without the major spend

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Well People

Well People Logo

High-performance clean beauty, powered by plants.

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well people blush powder product

High-performance clean beauty, powered by plants.

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Naturium

Naturium Logo

Biocompatible, clinically-effective skincare.

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Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

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Rhode

Curated skincare essentials and hybrid makeup.

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Curated skincare essentials and hybrid makeup.

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Our Impact

Don't give a F#@&. Give an e.l.f.

We give soooo many e.l.f.s — always have, always will.

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e.l.f. news

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  • Nov 10

    e.l.f. Beauty and RIVET Empower Next Generation of Changemakers Through Positivity, Inclusivity and Accessibility Across the UK and India

    Read more

  • Nov 04

    e.l.f. Beauty Announces Second Quarter Fiscal 2027 Results

    Read more

  • Oct 30

    rhode and Foundation for Women’s Health Partner to Help Close the Gaps in Women’s Health Research

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Frequently Asked Questions

e.l.f. Beauty (NYSE: ELF) is a bold disruptor with a kind heart, fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face. Purpose led and results driven, e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Beauty’s global portfolio of brands includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Naturium, rhode and Well People. e.l.f. Brands products are vegan, e.l.f. clean and double-certified by Leaping Bunny and PETA as cruelty-free. e.l.f. Brands are proud to have products made in Fair Trade Certified™ facilities.

e.l.f. Beauty's family of brands consists of e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, rhode, Naturium, and Well People.

Yes. All e.l.f. Beauty brands offer products that are clean and vegan, and every brand is double-certified by Leaping Bunny and PETA as cruelty-free.

Anything is e.l.f.ing possible