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Creating
a different
kind of
beauty
company.

We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.

We are a bold disruptor with a kind heart,  here to challenge the status quo. 

Explore our brands

e.l.f. Cosmetics

e.l.f. eyes lips face logo

Premium-quality makeup at mic-drop prices.

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elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

e.l.f. skin logo

Premium-quality skincare at get-real prices.

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a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

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Well People

Well People Logo

High-performance clean beauty, powered by plants.

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well people blush powder product

High-performance clean beauty, powered by plants.

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Keys Soulcare

Keys Soulcare Logo

Holistic beauty and skincare created with Alicia Keys.

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Alicia Keys holding Keys Soulcare product

Holistic beauty and skincare created with Alicia Keys.

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Naturium

Naturium Logo

Biocompatible, clinically-effective skincare.

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Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

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Rhode

Curated skincare essentials and hybrid makeup.

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Curated skincare essentials and hybrid makeup.

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Our Impact

Don't give a F#@&. Give an e.l.f.

We give soooo many e.l.f.s — always have, always will.

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    • e.l.f. Cosmetics
    • e.l.f. SKIN
    • Well People
    • Keys Soulcare
    • Naturium
    • rhode
    • e.l.f. Cosmetics
    • e.l.f. SKIN
    • Well People
    • Keys Soulcare
    • Naturium
    • rhode

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    • Authorized seller program
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