Impact

Introducing ‘Dupe That!’

An invitation to other companies to join the unicorn parade to make positive impacts.

Read the Impact Report

We believe beauty can be a force for good. That business can be an agent of positive change. And that we can use our e.l.f.luence to encourage, inspire, and empower others.

Explore our FY24 impact report
Tarang Amin CEO of elf

While many companies have a mission or vision, often those are just words on a wall. What separates e.l.f. Beauty is our actions — we act with purpose to further our positive impact.”

Tarang P. Amin,

Chief Executive Officer

People

People

We do it for our people.

elf employees gathered at an event

Product

Product

We keep it e.l.f. clean.

elf lip oil kits stacked on top of each other

Planet

Planet

Planting seeds for positive change.

a flower growing from a well people product container

Diversity

Representation matters.

We’re proud that our employee base reflects the diverse communities we serve. And we are working to reflect these same population demographics—approximately 74% women and 43% diverse—across our leadership team as well. *as of 9/9/2024

Policies & reports

WHY THE
E.L.F. NOT?