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e.l.f. Cosmetics

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e.l.f. Cosmetics was born to disrupt. It is in our DNA.

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Everything we do is of the people, by the people, for the people and created with the people. We cut the velvet rope and make the inaccessible accessible to everyone through positivity, inclusivity and accessibility.

Our product philosophy.

  • Premium-quality

    We have the unique ability to deliver better-than-prestige holy grails.

  • Extraordinary Prices

    Our jaw-dropping value is the ultimate e.l.f. OMG.

  • Universal Appeal

    We are for every eye, lip and face.

Best sellers

Best sellers

Express your (s)e.l.f. without compromise.

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  • Power Grip Primer

    A gel-based, hydrating face primer that smooths skin while gripping your makeup.

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  • Power Grip Dewy Setting Spray

    Bi-phase makeup setting spray with a hydrated, dewy finish.

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  • Pout Clout Lip Pumping Pen

    3-in-1 plumper, gloss, and balm delivers sheer color and shine.

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  • Soft Glam Satin Foundation

    A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.

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Hot off the press.

  • e.l.f. Introduces New Campaign to Rally Sports Fans Around Power Grip Primer.

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  • e.l.f. Cosmetics is Causing an e.l.f.ing Racket at the Billie Jean King Cup.

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  • e.l.f. Cosmetics and Beekman 1802 Join Forces for World Kindness Day in Roblox.

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  • e.l.f. & Stanley Drop Limited-Edition Quenchers & Tumbler Lip Oil Holder.

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  • Discover e.l.f.ecto! e.l.f. Cosmetics Launches in Sephora Mexico.

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Sustainability

Sustainability

e.l.f. respect for people and the planet.

elf cosmetics card container sustainability

  • Responsible Sourcing

    >85%

    of our products are made in Fair Trade Certified™ facilities.

  • Water conservation

    370K

    gallons of water saved per year for 
the Glow Reviver Lip Oil line.

  • Sustainable Packaging

    50%

    of all plastic packaging to contain recycled content or responsibly sourced bio-based content by 2030.

  • Responsible sourcing

    75%

    of Palm oil-based ingredients are RSPO-certified.

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