OAKLAND, Calif.—BUSINESS WIRE—
e.l.f. Cosmetics and Tinder are disrupting the dating game with a new collaboration inspired by the relationship between self-expression and confidence when creating new connections. The e.l.f. x Tinder “Put Your e.l.f. Out There” Vault collection introduces new product innovations from e.l.f. with exclusive features and limited-edition beauty must-haves designed to ditch any first-date jitters.
This press release features multimedia. View the full release here.
The collaboration is a perfect match, integrating e.l.f.’s passion for beauty with Tinder’s unrivaled access to new possibilities.
A recent study** found that over 1 in 3 (35%) of surveyed singles see first dates as the perfect opportunity to experience new makeup looks, making this collaboration a natural fit for those eager to explore fresh looks while sparking new connections.
“e.l.f. and Tinder are kindred spirits, united in our commitment to self-expression and empowerment. Together, we create a constellation that further fuels our community’s confidence,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Finding a like-minded partner like Tinder is non-negotiable in our collaborations. We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves.”
“Confidence is key when sparking new connections. Your bravest, funniest, most-charming self shines through when you look and feel your best,” said Melissa Hobley, Chief Marketing Officer at Tinder. “The majority of Tinder users are 18-30 years old, so working with their favorite beauty brand was a no-brainer. Nearly half (46%) of surveyed singles saying they notice when their date has spent time on their appearance. So, together with e.l.f., we’re proud to empower more singles to embrace all the pre-date butterflies, the optimism, and even a bit of the nerves so that they can face the first date with a confidence born from bold self-expression.”