We are a bold disruptor with a kind heart.
Our ethos
Our persona
Our vision
To create a different kind of beauty company by building brands that disrupt norms, shape culture, connect communities through positivity, inclusivity and accessibility.
Our mission
We make the best of beauty accessible to every eye, lip and face.
Our purpose
We stand with every eye, lip, face, paw and fin.
Encourage self expression
We celebrate diversity and make the best of beauty accessible.
Embody our ethics
We strive to do the right thing for people, the planet and our furry and finned friends.
Empower others
We provide equal opportunities for growth and success.
Our values
We're purpose-led and results-driven.
Delight our community.
Our community inspires and informs everything we do. We include, encourage and celebrate every eye, lip and face.
Our superpowers
We do right by our people and our planet.
Premium quality
We have the unique ability to deliver better-than-prestige holy grails.
Our exec team
The fearless leaders of this rocketship.
