Creatinga differentkind ofbeautycompany.
beauty
We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.
We are a bold disruptor with a kind heart, here to challenge the status quo.
We are a bold disruptor with a kind heart, here to challenge the status quo.
Explore our brands
Latest campaign
Introducing ‘Dupe That!’
An invitation to other companies to join our unicorn parade to make positive impacts
Read the Impact ReportJan 14
e.l.f. Beauty Partners with Activist and Astronaut Amanda Nguyen to Democratize Dreams of Every Eye, Lip and Face
Read moreJan 10
e.l.f. Cosmetics Boldly Powers the Future of Girls Wrestling
Read moreDec 04
e.l.f. Beauty to Screen New Episode of Show Your(s)e.l.f. Featuring Viktoria Modesta with Tribeca Festival at Art Basel Miami Beach
Read more