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LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO.
E.L.F. Rocket
elf-logo

Creating
a different
kind of
beauty
company.

We disrupt
norms.
Shape culture.
Connect
communities.
Through
positivity,
inclusivity and
accessibility.

We are a bold disruptor with a kind heart,  here to challenge the status quo. 

Explore our brands

e.l.f. Cosmetics

e.l.f. eyes lips face logo
elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

e.l.f. skin logo
a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

Explore

Well People

Well People Logo
well people blush powder product

High-performance clean beauty, powered by plants.

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Keys Soulcare

Keys Soulcare Logo
Alicia Keys holding Keys Soulcare product

Holistic beauty and skincare created with Alicia Keys.

Explore

Naturium

Naturium Logo
Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Explore

Latest campaign

Introducing ‘Dupe That!’

An invitation to other companies to join our unicorn parade to make positive impacts

Read the Impact Report

e.l.f. news

You don’t wanna miss this.

  • Jan 14

    e.l.f. Beauty Partners with Activist and Astronaut Amanda Nguyen to Democratize Dreams of Every Eye, Lip and Face

    Read more
  • Jan 10

    e.l.f. Cosmetics Boldly Powers the Future of Girls Wrestling

    Read more
  • Dec 04

    e.l.f. Beauty to Screen New Episode of Show Your(s)e.l.f. Featuring Viktoria Modesta with Tribeca Festival at Art Basel Miami Beach

    Read more

Let’s get e.l.f.ing real.

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