e.l.f. Beauty: A Different Kind of Beauty Company

60%

E.L.F. Rocket

Creating
a different
kind of
beauty
company.

We disrupt

norms.

Shape culture.

Connect

communities.

Through

positivity,

inclusivity and

accessibility.

We are a bold disruptor with a kind heart, here to challenge the status quo.

Explore our brands

Premium-quality makeup at mic-drop prices.

elf lip oil

Premium-quality makeup at mic-drop prices.

Premium-quality skincare at get-real prices.

Premium-quality skincare at get-real prices.

High-performance clean beauty, powered by plants.

High-performance clean beauty, powered by plants.

Holistic beauty and skincare created with Alicia Keys.

Holistic beauty and skincare created with Alicia Keys.

Biocompatible, clinically-effective skincare.

Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Latest campaign

Introducing ‘Dupe That!’

An invitation to other companies to join our unicorn parade to make positive impacts

Read the Impact Report

e.l.f. news

You don’t wanna miss this.

Mar 07
e.l.f. Launches Multi-year Sponsorship with National Women’s Soccer League in Ongoing Leveling of the Playing Field
Read more
Mar 03
Get Your Game Face on with e.l.f. Cosmetics and Fazit Beauty Latest Collaboration "Spirit Stripes”
Read more
Mar 23
e.l.f. Beauty Blasts Off into Space with Astronaut Amanda Nguyen
Read more

Let’s get e.l.f.ing real.

Anything is e.l.f.ing possible