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LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO. LET'S E.L.F.ING GOOO.
E.L.F. Rocket
elf-logo

Creating
a different
kind of
beauty
company.

Headline with Content Section

We disrupt
norms.
Shape culture.
Connect
communities.

Headline with Icons Section

Through
positivity,
inclusivity and
accessibility.

Explore our brands

e.l.f. Cosmetics

e.l.f. eyes lips face logo
elf lip oil

Premium-quality makeup at mic-drop prices.

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e.l.f. SKIN

e.l.f. skin logo
a smiling woman holding up an e.l.f. skin product

Premium-quality skincare at get-real prices.

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Well People

Well People Logo
well people blush powder product

High-performance clean beauty, powered by plants.

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Keys Soulcare

Keys Soulcare Logo
Alicia Keys holding Keys Soulcare product

Holistic beauty and skincare created with Alicia Keys.

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Naturium

Naturium Logo
Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

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Introducing ‘Dupe That!’

An invitation to other companies to join the unicorn parade to make positive impacts

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You don’t wanna miss this.

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