e.l.f. Beauty: A Different Kind of Beauty Company

Creating
a different
kind of
beauty
company.

We disrupt

norms.

Shape culture.

Connect

communities.

Through

positivity,

inclusivity and

accessibility.

Explore our brands

Premium-quality makeup at mic-drop prices.

elf lip oil

Premium-quality makeup at mic-drop prices.

Premium-quality skincare at get-real prices.

Premium-quality skincare at get-real prices.

High-performance clean beauty, powered by plants.

High-performance clean beauty, powered by plants.

Holistic beauty and skincare created with Alicia Keys.

Holistic beauty and skincare created with Alicia Keys.

Biocompatible, clinically-effective skincare.

Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Curated skincare essentials and hybrid makeup.

Curated skincare essentials and hybrid makeup.

Our Impact

Don't give a F#@&. Give an e.l.f.

We give soooo many e.l.f.s — always have, always will.

e.l.f. news

You don’t wanna miss this.

Let’s get e.l.f.ing real.

Anything is e.l.f.ing possible