e.l.f. Beauty: A Different Kind of Beauty Company

Creating
a different
kind of
beauty
company.

We disrupt

norms.

Shape culture.

Connect

communities.

Through

positivity,

inclusivity and

accessibility.

Explore our brands

Premium-quality makeup at mic-drop prices.

elf lip oil

Premium-quality makeup at mic-drop prices.

Premium-quality skincare at get-real prices.

Premium-quality skincare at get-real prices.

High-performance clean beauty, powered by plants.

High-performance clean beauty, powered by plants.

Holistic beauty and skincare created with Alicia Keys.

Holistic beauty and skincare created with Alicia Keys.

Biocompatible, clinically-effective skincare.

Naturium vitamin c complex serum product

Biocompatible, clinically-effective skincare.

Latest campaign

Introducing ‘Dupe That!’

An invitation to other companies to join our unicorn parade to make positive impacts

Read the Impact Report

e.l.f. news

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Let’s get e.l.f.ing real.

Anything is e.l.f.ing possible